If you were thinking of opening a new restaurant, chances are that although you might specialise in one type of cuisine, you would offer customers several different dishes.
And variety is as much the spice of life when it comes to digital marketing as it is for cashing in from mouth-watering food.
But with so many on- and offline disciplines and the option to work hard on organic tactics or maximise your online presence through paid ads, establishing the right balance can be trickier than tying your shoelaces wearing winter mittens.
Puzzle no more, aspiring digital ace – you can boost your marketing mix marvellously by mixing these four paid and organic methods.
Search Engine Optimisation (SEO)
SEO takes time and expertise to do properly – but if you’ve got the patience and skills (or know someone who has), it’s an excellent way of grabbing and sustaining great search engine rankings on the likes of Google completely gratis.
It involves tweaking your website architecture as well as adapting your content to include high-intent keywords, but to get started, read these beginner’s SEO tips from Search Engine Watch.
Pay Per Click (PPC)
PPC adverts appear right at the top of Google search results and they’re taking up an increasing amount of digital real estate above organic entries, so they’re worth considering.
In simple terms, you pay an agreed amount of cash to the search engine every tie someone clicks through from an ad to your site. PPC can get expensive for high-volume popular search queries, but there are more economic ways of making it work – browse the guide to Google Ads on support.google.com for more details about getting started.
Launching a well-written, engaging and regularly updated business blog on your website is an excellent way of driving traffic to your site through SEO and developing trust and authority amongst customers and peers. And apart from the requisite effort, if you’ve got the writing chops and don’t need to hire externally, it’s free.
Your blog can contain a mix of timely and evergreen topics and as well as featuring sparkling prose, it should be formatted in a way search engines like Google appreciate. For further advice, take a few minutes to scan this Entrepreneur article on writing the perfect blog post.
Paid social followers
Developing dynamic profiles on social media platforms and regularly sharing engaging content with followers is a fab way to market your business, but it can take years to ensure engagement also equals conversions like sales.
However, you can fast forward the process, boost your reach considerably and build your presence when you buy followers from a specialist agency like Greedier Social Media – their services cover all platforms and can be adapted for the US as well as UK markets.
— Will Corry (@slievemore) April 10, 2019